Pinko is a collective for thinking gay communism together that began in 2018. Pinko publishes print issues, books, zines, and host essays, translations and archival material. Pinko’s original site was built by Francis Tseng, with graphic design from virgil b/t taylor.
In anticipation of releasing their new book in September 2023, Pinko wanted to update their user experience. They had an issue with users requesting refunds for items that never shipped when one of their members neglected to respond to orders. As an emerging magazine in a niche intellectual space, how can pinko attract new customers while gaining trust back from their existing audience?
I interviewed several pinko members to understand how they see the collective growing in the future. I worked closely with them throughout the design process to help bring the brand identity to life.
Using the established design system from virgil, I redesigned the website based on industry best practices that I observed in a competitive analysis. I created a new Information Architecture to reorganize the flow of Pinko, a new landing page that is more dynamic and gives users more context into what pinko has to offer, and dynamic cards that are the same across each page.
Since shipping the design changes, and launching their new book After Accountability on September 19, 2023
