Design for a Non-Profit Fundraiser

Helping users to easily navigate through an online fundraising system to increase user engagement and access to the sale

My Role
Design & Development

Tools used
‍Figma, Notion, Webflow, Shopify

Duration
‍‍4 Months

Visual AIDS utilizes art to fight AIDS by provoking dialogue, supporting HIV+ artists, and preserving a legacy, because AIDS is not over.

The client

The changing tides

Visual AIDS project wanted a more minimalist aesthetic to advertise their fundraiser this year. They addressed certain user pain points around  1) users ease of access, and 2) increasing clarity around calls to action and 3) minimizing noise on the homepage to diffuse any distractions and orient users toward the preview and sale.

the problem

Postcards form the Edge is a unique opportunity to raise over $100,000 in one day for an important NYC non-profit.

opportunity

Clean minimal design for ease of use

A streamlined minimalist design with only necessary text to help draw user attention to calls-to-action and encourage ease of user flow through the various stages of production: from collecting artworks, to the preview and sale.

solution

The project moved forward in 3 phases

We collected donations of postcard sized artworks from artists, we collected over 1500 artworks. Users were prompted to click a button that brought them to a jotform for submitting their information and directions to submit art.

phase I

After we closed submissions, we sold tickets to the preview. We sold two sets of tickets, one for $100 per ticket, which included admission to the in person preview in a gallery in Manhattan. We sold $7400 worth of Collector’s tickets. The second ticket gave admission to the online preview the day before the sale. We sold $4,705 worth of Online Preview tickets.

phase II

On Saturday January 25 at 10 am the online sale began, each postcard selling at $100.

A filter was built to help users find postcards by their number presented in both the in-person and online galleries.

Visual AIDS made approximately $136,970 on postcard sales, with no issues.

phase III

Reflection & Next Steps

Gather user metric data to understand time spent on homepage, click behavior, user scrolling, and user conversion.

Understand user pain points on a deeper level by conducting surveys to gather feedback.

Feedback